For UAE businesses that want customers from Google in both languages
SEO Company in Dubai: Rank on Google in English and Arabic
In Dubai your customers search in English, sometimes in Arabic, and mostly on their phones, so we build pages in both languages that rank for both, get you onto Google Maps for the areas you serve, and report every month on the enquiries that came from search.
- Reply within one business day
- An initial plan with no commitment
- A team in Egypt serving Egypt and the Gulf
In short
Servawy is an SEO company serving Dubai and the UAE remotely from Cairo: a technical audit, English and Arabic keyword research based on how UAE residents search, a page for every service and emirate you cover, Google Business Profile optimisation, content that answers customers' questions and a monthly report tying traffic to enquiries, with clear results usually within 3 to 6 months depending on competition.
Who is SEO Company in Dubai: Rank on Google in English and Arabic for?
This service is built for you if one of these sounds like you:
- Service companies in Dubai, Abu Dhabi and Sharjah whose customers search Google in English and Arabic
- Real-estate, travel and education companies targeting residents and visitors of many nationalities
- Clinics and centres that want to show up on Google Maps for searches in their area
- Online stores shipping within the UAE that want sales from organic search
- Egyptian or Saudi companies opening a UAE branch and needing local search visibility
- B2B companies in the free zones selling to buyers who research and compare for a long time
If this sounds familiar…
- Your site is English only, so you miss everyone searching in Arabic, or the other way round
- Competitors in Dubai show up before you on the map even though your service is better
- Google Ads clicks in the UAE are expensive and you want a cheaper source of customers
- One page talks about everything, so it ranks for nothing specific
- The Arabic version of your site is a machine translation that neither readers nor Google trust
- You cannot tell how many customers came from organic search this month
You are in the right place. Here is how we fix it:
What you get with SEO Company in Dubai: Rank on Google in English and Arabic
What is actually delivered, written down before we start and tracked every month.
- A technical audit speed, indexing, hreflang between the English and Arabic versions and structured data
- UAE keyword research what customers type in English and Arabic, grouped by service, emirate and area
- A clear page structure a page per service, pages for the areas and emirates you really serve, and internal links that lead to contact
- Content in both languages pages and articles written for each audience, never a literal translation
- Google Maps Google Business Profile, reviews and consistent business details on local platforms
- Trustworthy links and mentions from real sites and directories in your field, with no tactics that risk a penalty
- Tracking tied to enquiries Search Console, Google Analytics 4, calls, WhatsApp and forms
- A monthly report and review call in UAE hours what was done, what changed and next month's plan
How customers search in Dubai
Dubai is unlike any other market, your audience mixes Emiratis, residents of many nationalities and visitors, some search in English, some in Arabic and some mix both, most search on their phones on the move, and many add the area to the search: "near me", "in Business Bay" or "in Sharjah", so a good-looking website is not enough, you need a clear page for every service, in every language your customers use, tied to the areas you actually serve.
English and Arabic: two sites, not a translation
The most common mistake we see on UAE websites is an Arabic version machine-translated from the English one, or the reverse, which leaves text readers do not trust, headings that do not match what people search for, and language settings that make Google show the wrong version, so we research keywords for each language separately, write for each audience in its own style and set hreflang and the links between versions, so each searcher gets the version that suits them.
Local SEO: the map comes first
For services such as maintenance, clinics, restaurants and salons, many customers choose from Google Maps before they ever reach the website results, so we start with your Google Business Profile: the right category, service area, photos, services, opening hours and reviews and replies, then link the profile to the right area page on your site and keep your business details consistent everywhere they appear.
A page for every service and every area you really serve
A page about all your services ranks for no specific search, so we build a page for each main service, and when your business has branches or a clear service area we build emirate or area pages with genuinely different content in each: the services available there, arrival times and the questions its residents ask, not duplicates with only the area name changed, because that kind of page does more harm than good.
What you receive every month
A written report of the fixes, pages, articles and links we delivered, traffic and rankings in both languages, map visibility and, most importantly, the number of calls, forms and WhatsApp messages that came from organic search, followed by a review call to agree next month's priorities, with every account and tool kept in your name.
How to choose an SEO company in Dubai
Ask the agency whether it writes the Arabic and English content itself or translates it, whether it carries out technical fixes or sends you a list, whether its reports tie to enquiries or only rankings, and whether the accounts stay in your name, and be wary of guaranteed first positions and cheap link packages, because their price shows later as a penalty or a drop that is hard to recover from.
If you need more than SEO
Many of our UAE clients need a fast bilingual website before SEO can start, which is what we offer in web design in Dubai, or a full marketing plan combining SEO with ads, described on our digital marketing agency in Dubai page, and in every case we start with a free call to understand your business and your site, so book it through the form below or on WhatsApp.
How SEO Company in Dubai: Rank on Google in English and Arabic works, step by step
Clear stages, each with an expected duration and a result you receive before we move on.
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1
Audit
Duration:Weeks 1-2We review your site, your UAE competitors and how people search for your service in both languages, and rank the issues by impact
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2
Keyword and page plan
Duration:Weeks 2-3We map each keyword group to a page, list the missing pages for each service and emirate and agree priorities with you
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3
Fix the foundation
Duration:Month 1We fix speed, indexing, hreflang and structured data, and set up your Google Maps profile
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4
Content in both languages
Duration:From month 2We write pages and articles in English and Arabic following a monthly plan you approve
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5
Authority and links
Duration:OngoingWe earn links and mentions from trusted sites and work on your reviews
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6
Measure and adjust
Duration:Every monthWe review rankings, traffic and enquiries every month and adjust the plan
A price that fits your work exactly
Every business has its own size and goals, so we price once we understand the job, and you receive a written proposal with the deliverables, timeline and price before any commitment.
Tools and technologies we use
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Google Business Profile
- Semrush
- Ahrefs
- Screaming Frog
- PageSpeed Insights
- Looker Studio
- Schema.org
What we measure and report
Numbers tied to your revenue rather than to activity, in a clear report every month.
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Organic enquiries
calls, forms and WhatsApp messages from Google in the UAE
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Rankings in both languages
your position for commercial keywords in English and in Arabic, each on its own
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Map visibility
how often your business appears on Google Maps, and the calls and direction requests it brings
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Organic traffic by emirate
where your visitors come from within the UAE and which pages they land on
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Technical health
indexed pages, crawl errors and Core Web Vitals
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Cost per organic lead
your SEO investment divided by enquiries, compared with the cost of Google Ads
Why Servawy?
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01
Real Arabic and proper English
we write for each audience in its own language and never machine-translate a page
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02
Developers and marketers together
speed fixes, hreflang and new pages are built by us
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03
We measure enquiries, not just rankings
every report starts with the customers who came from search
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04
Honest about distance
we work remotely from Cairo in hours that suit the UAE, and we say so from the first call
Frequently asked questions about SEO Company in Dubai: Rank on Google in English and Arabic
Why do I need an SEO company for my Dubai business?
Because most people who need a service in Dubai start on Google or Google Maps, and an SEO company makes your site and business profile show up for those searches in English and Arabic, so customers find you without you paying for every click as with ads.
Do I need an Arabic version if my customers search in English?
It depends on your audience, many services in the UAE are also searched in Arabic, and keyword research shows it, and if we add an Arabic version we write it for Arabic readers rather than translating, with hreflang set so Google shows each searcher the right version.
Do you have an office in Dubai?
No, we are based in Cairo and work with UAE clients remotely, with video calls scheduled in UAE hours and written reports, and SEO is done entirely online, so the team's location does not affect the work.
How long does SEO take in the UAE?
The first clear improvement usually shows within 3 to 6 months depending on competition and the state of your site, and competition in Dubai is strong in fields such as real estate, clinics and home services, so we start with the keywords closest to a purchase and with less competition.
Do you guarantee first-page rankings?
Nobody can honestly guarantee a specific position, what we commit to is a written plan, work measured every month and a frank report on the enquiries that came from search.
Do you work on Google Maps for Dubai businesses?
Yes, we optimise your Google Business Profile, categories, photos and services, set up a review plan and link the profile to the right area page on your site, more on our local SEO page.
SEO or Google Ads in the UAE?
An ad brings customers only while you pay, and clicks in the UAE are expensive in many fields, while SEO builds pages that keep bringing visits, so it usually works best to run both at the start and rely less on ads over time.
How much does SEO cost for a Dubai company?
It depends on the size of the site, the number of services, emirates and languages and the competition, so we send a written proposal after reviewing your site, listing what we will do each month and what we will measure.
Does it cover ChatGPT answers and Google AI Overviews?
Good SEO is the foundation for that, and dedicated work for AI answers can be added, see our page on visibility in AI answers.