SEO, ads, content and websites, one plan and one team
Digital Marketing Company for Egypt and the Gulf
Servawy is a digital marketing company that brings SEO, paid ads, social media, content and web design into one plan, driven by one goal: the number of customers and the cost of each one, not posts and likes.
- Reply within one business day
- An initial plan with no commitment
- A team in Egypt serving Egypt and the Gulf
In short
Servawy is a Cairo-based digital marketing agency working with companies in Egypt, Saudi Arabia and the UAE: we start with a written audit of where you stand, build a channel plan around how your customers search and buy, run SEO, ads, content and landing pages with one team, and measure every month the leads and cost per lead from each channel, with every account kept in your name.
Who is Digital Marketing Company for Egypt and the Gulf for?
This service is built for you if one of these sounds like you:
- Companies juggling several vendors for ads, social and the website, with nobody accountable for results
- Start-ups that want a complete marketing plan from day one instead of random tests on every platform
- Service companies and stores that rely on ads alone and want a steady flow of customers from search
- Egyptian companies expanding into Saudi Arabia or the UAE that need a team who knows each market
- In-house marketing managers who need an external execution team working to their plan
- Owners who want to know, in numbers, where the marketing budget goes and what it returns
If this sounds familiar…
- You spend on marketing every month and cannot tell how many customers each channel brought
- Every vendor sends a report with its own numbers, and nobody ties them to sales
- Your ads work, but the cost per customer keeps rising month after month
- Your social pages are active, but serious enquiries are few
- Your site does not show up on Google, so every new customer costs you a paid ad
- You worked with an agency before and the contract ended without knowing what worked
You are in the right place. Here is how we fix it:
What you get with Digital Marketing Company for Egypt and the Gulf
What is actually delivered, written down before we start and tracked every month.
- A written marketing audit your site, ad accounts, social pages and competitors, with a report of what works and what wastes budget
- A channel plan built on customer behaviour where they search, where they scroll, what convinces them and how much to spend on each channel
- Unified lead tracking Google Analytics 4, pixels, calls, forms and WhatsApp connected, so every customer has a known source
- SEO and content service pages and articles that bring customers from free search and reduce your reliance on ads over time
- Paid ads Google, Meta, TikTok, Snapchat, YouTube and LinkedIn, each with a clear role in the plan
- Social media and content creation a publishing plan, designs and short videos that serve sales, not just presence
- Landing pages and conversion work we build and change pages ourselves because developers are part of Servawy
- One monthly report across channels leads and cost per lead for each channel, and next month's decisions
What makes a digital marketing company worth paying?
Most business owners do not need more posts or ads, they need a clear answer to one question: how many customers came to us this month, from where and at what cost? The agency worth its fee starts from that question, so it sets up measurement first, then picks channels, then spends, then reviews every month what earns money and what wastes it.
At Servawy we work in that order, and because developers and designers are part of the company we do not stop at recommendations: if a landing page is slow we speed it up, if tracking is missing we fix it, and if the site does not show up on Google we build the pages it lacks.
One plan instead of five vendors
When one company runs your ads, another your social media and a third your website, each sends a report with its own numbers, everything looks successful on paper while sales stay flat, and nobody sees the whole picture: the ad sends visitors to a page that does not convince them, the content talks about something other than the offer, and nobody knows which channel brought yesterday's buyer.
A single plan fixes that: one message for the offer across channels, a clear role for each channel, unified tracking that ties every customer to a source, and one report comparing cost per customer across Google, Meta, TikTok and free search, so budget moves to what actually works.
How we pick the right channels for your business
No channel is best in general, there is only the channel that fits how your customers buy:
| How the customer buys | Channels we usually start with |
|---|---|
| Searches for the service when needed (repairs, clinics, lawyers, shipping) | Google Ads, SEO and local SEO |
| Buys on sight and desire (fashion, beauty, food, gifts) | Meta ads, TikTok and Snapchat |
| Long decision with several people involved (B2B, software, supplies) | LinkedIn ads, SEO and content writing |
| Compares and asks a lot before deciding (real estate, education, cars) | Google and Meta ads with fast follow-up on WhatsApp Business |
| Asks AI assistants before deciding | Visibility in AI answers alongside SEO |
This table is a starting point, not a rule, and after the first two months the numbers have the final say.
What you get in the first 90 days
In the first weeks you receive the audit, a written channel plan and budget, and tracking that records calls, forms, WhatsApp messages and sales, then live campaigns on the agreed channels and the first batch of SEO pages and content, and at the end of each month a report comparing cost per customer across channels with clear decisions for the next month, so that after three months you know in numbers which channel deserves to grow and which should stop.
Egypt and the Gulf: one method, different details
A customer in Cairo searches differently from one in Riyadh, a click in Dubai can cost far more than in Alexandria for the same service, and seasons differ too, from Ramadan and Eid to back to school and sales events, so we split campaigns, budgets and content by market, write in the audience's own dialect and compare cost per customer in each country, and if the UAE is your main market see our page for a digital marketing agency in Dubai.
Warning signs when choosing an agency
Be careful with an agency that promises a set number of followers or the first position on Google, refuses to keep ad accounts in your name, measures success in views and likes alone, starts spending before tracking is in place, or sends reports you cannot verify yourself, because each of these means you pay without knowing what you bought.
When we are not the right fit
If you want the cheapest price for a number of posts each month with no sales goal, or guaranteed results within days, we will not suit you, but if you want a partner who measures every pound, riyal or dirham you spend and tells you plainly what works and what does not, request an audit through the form below or on WhatsApp and we will reply with clear next steps within one working day.
How Digital Marketing Company for Egypt and the Gulf works, step by step
Clear stages, each with an expected duration and a result you receive before we move on.
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1
Audit
Duration:Weeks 1-2We review your numbers, accounts and competitors and hand you a written report of opportunities and waste, ranked by impact
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2
Plan and budget
Duration:Weeks 2-3We set the channels, the role of each, the proposed budget and the numbers we hold ourselves to, and agree them with you
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3
Tracking
Duration:Week 3We connect analytics, pixels, calls and WhatsApp before any major spend, so each channel's numbers are right
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4
Launch and test
Duration:Month 1We launch campaigns and content and test several offers, ideas and audiences on a measured budget
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5
Optimise and scale
Duration:From month 2We move budget to what brings customers at the lowest cost and build the SEO and content assets that pay off long term
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6
Monthly review
Duration:Every monthA report and a call every month: what was done, what changed in the numbers and what we will change
A price that fits your work exactly
Every business has its own size and goals, so we price once we understand the job, and you receive a written proposal with the deliverables, timeline and price before any commitment.
Tools and technologies we use
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Ads
- Meta Business Suite
- TikTok Ads Manager
- Snapchat Ads Manager
- LinkedIn Campaign Manager
- Looker Studio
- Semrush
- HubSpot
- WhatsApp Business
What we measure and report
Numbers tied to your revenue rather than to activity, in a clear report every month.
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Leads
serious calls, forms and WhatsApp messages, split by channel
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Cost per lead by channel
what you spent on each channel divided by the leads it brought
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Lead-to-sale rate
how many leads became paying customers, worked out with your sales team
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Share from organic search
the share of customers coming from Google without ads, the number that lowers your costs over time
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Return on ad spend
for stores: sales value for every pound, riyal or dirham spent on ads
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Response time
minutes between a lead arriving and someone replying, because delays waste the best campaigns
Why Servawy?
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01
One team accountable for results
SEO, ads, content and the website sit with us, so nobody blames another vendor
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02
Developers inside the marketing team
landing pages, tracking and site speed are done by us, not left waiting for an outside developer
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03
We measure customers, not likes
every report starts with leads and their cost, the rest comes after
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04
Your accounts stay yours
ad accounts, analytics and content are in your name and stay with you if we part ways
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05
We know Egypt and the Gulf
we write in each market's language and split campaigns and budgets between Cairo, Riyadh and Dubai
Frequently asked questions about Digital Marketing Company for Egypt and the Gulf
What exactly does a digital marketing company do?
A digital marketing company plans, runs and measures everything that brings you customers online: visibility on Google (SEO), paid ads on Google and social platforms, social media management and content, the website pages that turn visitors into customers, and reports that tie it all to sales.
Is digital marketing the same as online or internet marketing?
In practice yes, they are different names for marketing your business through digital channels such as search engines, social platforms, email, WhatsApp and websites.
How do I choose the right digital marketing agency?
Ask three things: does it report leads and their cost or only views, will the ad accounts be in your name, and can it change your website and landing pages itself or does it need another vendor, and ask to see real plans and reports before signing.
Should I start on every channel at once?
Usually not, it is better to start with one or two channels that fit how your customers buy, such as Google Ads for people searching now plus an SEO foundation for the long term, then add channels once the numbers prove themselves.
What budget do I need?
It depends on the value of a customer to you, the competition and the number of markets you target, so we propose a budget after the audit, and we always separate the ad budget you pay the platforms directly from our management fees.
When will I see results?
Paid ads show the first signals within a few weeks of launch, while SEO and content build compounding results that usually show within 3 to 6 months, which is why we combine both at the start.
Do you work with companies in Saudi Arabia and the UAE?
Yes, we are based in Cairo and work remotely with companies in Saudi Arabia, the UAE and the Gulf, with campaigns, content, dialect and seasons set for each market and meetings arranged in our client's time zone.
Do you manage social media and reply to messages?
We manage content, publishing and ads, and we write reply templates and a sales script for your team, while day-to-day replies are best kept with your team because they know prices and availability.
Whose name are the ad accounts in?
Always yours, we create them or work on them with your permission, and they stay with you with all their data if the contract ends for any reason.
How do I follow your work each month?
You get a short weekly update with the key numbers and a monthly report across channels with leads, cost per lead and the work done, followed by a review call to agree next month's decisions.
Can you work with our in-house marketing team?
Yes, many of our clients have a marketing manager, and we either act as the execution team working to their plan or take one area such as ads or SEO and share the numbers in the same report.