For B2B companies selling to other companies in Egypt and the Gulf
LinkedIn Ads That Reach Decision Makers
On LinkedIn you can reach the very person who makes the buying decision, the procurement manager, the owner or the HR director, by job title, company and industry, and we build campaigns that turn that reach into meetings and real sales opportunities.
- Reply within one business day
- An initial plan with no commitment
- A team in Egypt serving Egypt and the Gulf
In short
Servawy manages LinkedIn ads for B2B companies in Egypt, Saudi Arabia and the UAE from LinkedIn Campaign Manager: we target decision makers by job title, seniority, company and industry, use sponsored content, Lead Gen Forms and conversation ads, connect the campaign to the Insight Tag and your sales system, and measure the cost of opportunities and meetings, not just clicks.
Who is LinkedIn Ads That Reach Decision Makers for?
This service is built for you if one of these sounds like you:
- Software and technology companies selling to businesses
- Supply, industrial and logistics companies looking for procurement and operations managers
- Consulting, training and recruitment firms targeting HR and senior management
- Developers and agencies targeting investors and executives
- Universities and professional programmes targeting employees in specific sectors
- Companies hiring and building an employer brand
If this sounds familiar…
- Each deal is large but reaching the decision maker is hard and costly
- Facebook ads bring messages from individuals, not companies
- Your sales team sends cold messages nobody answers
- You tried LinkedIn ads, clicks were expensive and you could not tell what they brought
- The sales cycle is long and you have no way to stay in front of the buyer until they decide
You are in the right place. Here is how we fix it:
What you get with LinkedIn Ads That Reach Decision Makers
What is actually delivered, written down before we start and tracked every month.
- An ideal customer profile industry, company size, job titles, seniority, countries, and who influences versus who signs
- Precise targeting in Campaign Manager by job title, skills, company, industry and size, or by lists of target companies and accounts
- Formats by goal single image, video, carousel and document ads, Lead Gen Forms and conversation ads
- Content worth their time a case study, guide, webinar or comparison offered in exchange for contact details
- Insight Tag and conversion tracking visits and sign-ups measured, and remarketing audiences from site visitors and video viewers
- Leads connected to sales each form reaches your CRM or team instantly with a follow-up script
- A monthly report on cost per lead, per meeting and per opportunity, worked out with your sales team
Why LinkedIn for selling to companies?
In B2B it is not enough to reach anyone, you need to reach the person who owns or influences the decision, and LinkedIn is where people describe themselves by job title, company and industry, so you can target procurement managers at contracting firms, HR directors at mid-sized companies or owners of e-commerce businesses with a precision other platforms do not offer.
What does the ad offer the decision maker?
A decision maker will not click an ad that says "contact us", but may sign up for something useful to their work right now: a practical guide, a case study from a company like theirs, a comparison of solutions, a short webinar or an assessment if you genuinely offer one, so we start from that offer before the design and write it from real information about your work, because the quality of the offer shapes lead quality more than any campaign setting.
LinkedIn ad formats and when we use them
| Format | When we use it |
|---|---|
| Sponsored content (image, video, carousel) | To introduce the problem and the solution and build trust with the target audience |
| Document ads | To show part of a guide or study and ask for details to unlock the rest |
| Lead Gen Forms | To collect leads inside LinkedIn without leaving the platform |
| Conversation ads | For a personal invitation to a webinar, meeting or specific offer |
| Remarketing | For people who visited your site, watched your videos or opened a form without finishing |
Tracking and the link to sales
We install the LinkedIn Insight Tag on your site to measure visits and conversions and build remarketing audiences, connect sign-up forms to your sales system or to your team's email and WhatsApp, agree with sales on what a qualified lead is, then review with them every month how many leads fit, how many meetings happened and what should change in targeting or the offer.
Common LinkedIn ads mistakes
Very broad targeting that makes you pay a premium for the wrong audience, or targeting so narrow the campaign cannot spend, leaving audience expansion switched on without review, asking a cold audience for a meeting straight away, judging the platform by cost per click instead of cost per meeting, and leaving new leads for days before calling them.
LinkedIn with your other channels
LinkedIn ads work best with strong content on your site, with Google Ads capturing people searching for your solution now, and with SEO so companies find you when they start searching themselves, and if you want a full B2B plan see our digital marketing company page, or start with a free call through the form below.
How LinkedIn Ads That Reach Decision Makers works, step by step
Clear stages, each with an expected duration and a result you receive before we move on.
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1
Define the ideal customer
Duration:Week 1We sit with sales to agree who buys, who influences, who signs and what moves them
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2
Offer and content
Duration:Weeks 1-3We choose what the ad offers in exchange for a sign-up, write the copy and prepare the designs
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3
Account and tracking
Duration:Week 2We set up Campaign Manager, the Insight Tag, conversions and the link to sales
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4
Launch and test
Duration:Month 1We test audiences, formats and messages on a measured budget
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5
Optimise with sales
Duration:Every monthWe review lead quality with your team and move budget to what brings meetings and opportunities
A price that fits your work exactly
Every business has its own size and goals, so we price once we understand the job, and you receive a written proposal with the deliverables, timeline and price before any commitment.
Tools and technologies we use
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- LinkedIn Lead Gen Forms
- LinkedIn Sales Navigator
- Google Analytics 4
- Google Tag Manager
- HubSpot
- Looker Studio
What we measure and report
Numbers tied to your revenue rather than to activity, in a clear report every month.
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Cost per lead
what you pay for each sign-up or contact request from the target audience
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Qualified lead rate
how many sign-ups actually match the ideal customer after sales review
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Cost per meeting
spend divided by the meetings or demos that happened
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Pipeline and deals
the value of opportunities that started from the campaign in your sales system
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Engagement rate
clicks and engagement on sponsored content compared with impressions
Why Servawy?
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01
We understand B2B selling
the campaign is built around your real sales cycle, not click counts
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02
Content written by specialists
case studies, guides and comparisons that respect a decision maker's time
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03
Connected to sales
forms flow into your CRM and we follow lead quality with your team
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04
Your accounts stay yours
the ad account, company page and audiences are in your name
Frequently asked questions about LinkedIn Ads That Reach Decision Makers
When are LinkedIn ads right for my business?
When you sell to companies, the value of a customer or deal is high enough to carry a higher cost of reach, and the decision maker can be described by job title or industry, whereas low-priced consumer products usually do better on other platforms.
Why are LinkedIn clicks more expensive?
Because you pay for targeting other platforms do not offer with the same precision, such as job title, seniority and company, so we do not judge LinkedIn by cost per click but by cost per qualified lead, meeting and deal.
What are LinkedIn Lead Gen Forms?
Sign-up forms that open inside LinkedIn and pre-fill some fields from the member's profile, such as name, title and company, so the lead signs up without leaving the platform, and we connect that data to your sales system so your team follows up at once.
Can I target specific companies?
Yes, you can upload a list of target companies and reach their employees by title and seniority, which suits account-based marketing (ABM).
What budget should I start with on LinkedIn?
LinkedIn sets a minimum daily spend in Campaign Manager, and the right budget above that depends on audience size and deal value, so we propose it after defining the ideal customer, keeping the ad budget separate from our fees.
Do you write the content the ad offers?
Yes, we write the ad copy and help prepare what the ad offers, such as a guide, case study or comparison, from real information about your work, and we never publish numbers or results you have not approved.
Do LinkedIn ads work in Egypt and the Gulf?
Yes, bearing in mind that LinkedIn audiences are smaller than general social platforms, so targeting is sharper and costs are higher, and we set audiences so they are not too narrow for the campaign to deliver.
Do you manage our LinkedIn company page too?
This service covers ads, we help prepare the company page because it is part of how buyers judge the ad, while regular publishing can be added within a content plan.
When will I see results?
The first leads usually arrive in the first weeks, while judging meetings and deals takes time that matches your sales cycle, so we measure in stages and review with your sales team every month.