For brands that want to be part of the conversation as it happens
X (Twitter) Ads for Saudi Arabia and the Gulf
X (formerly Twitter) is the platform of the moment: news, matches, seasons and discussions about products and services, and we build campaigns that put your brand into those conversations through the right keywords, interests and topics, and measure the visits, sign-ups and customers they bring.
- Reply within one business day
- An initial plan with no commitment
- A team in Egypt serving Egypt and the Gulf
In short
Servawy manages X (Twitter) ads for companies in Saudi Arabia, the Gulf and Egypt from X Ads: we choose the campaign objective among reach, video views, website traffic, engagement or followers, target by keywords, interests, topics, follower look-alikes and your own lists, write short promoted posts in the audience's dialect and set up the X Pixel to measure conversions.
Who is X (Twitter) Ads for Saudi Arabia and the Gulf for?
This service is built for you if one of these sounds like you:
- Brands that want to show up during seasons, occasions and major events in Saudi Arabia and the Gulf
- Tech companies and apps seeking installs and sign-ups from a tech-minded audience
- Media, education and event organisers who need wide reach at a set time
- Service companies that want to appear to people talking about a problem they solve
- Brands that follow their reputation and want to take part in discussions about them
If this sounds familiar…
- Your X account is active but posts only reach your followers
- You want to take part in a season or event but do not know how to reach the people talking about it
- You tried in-app boosting and got views without visits or customers
- You cannot tell whether X suits your business compared with Snapchat and TikTok
- Nothing measures what happens after someone clicks your ad
You are in the right place. Here is how we fix it:
What you get with X (Twitter) Ads for Saudi Arabia and the Gulf
What is actually delivered, written down before we start and tracked every month.
- Campaign strategy whether X is the right channel for your goal and its role next to Snapchat, TikTok and Meta
- The right objective in X Ads reach, video views, website traffic, engagement, followers or app installs
- Conversation targeting keywords, topics, interests, audiences similar to specific accounts' followers, and your customer and visitor lists
- Short, clear promoted posts in the audience's dialect, with images, video or several images
- A seasons calendar Ramadan, Eid, national days, sales seasons and events, prepared well ahead
- X Pixel and conversion tracking visits, sign-ups and sales after the click
- A monthly report on cost per result compared with other channels
X is the platform of the moment
What sets X apart is that people open it to find out what is happening now: a match, a news story, a sales season, a product launch or a discussion about a service, so its strongest ad is the one that joins the conversation at the right time in words close to the audience's own, not the polished ad that could run anywhere at any time.
Targeting by conversation, not just age
X's advertising strength is reaching people by what they talk about and follow: keywords they post or engage with, topics they care about and accounts they follow, so you can reach followers of tech accounts when you launch an app, or people engaging with a season's keywords when you have an offer in it, and then remarket to those who visited your site or engaged with your ad.
What works in a promoted post on X
A short first line that carries the whole idea, an image or video that makes sense without sound, a clear offer and one link to a page that finishes the story, and above all a post that looks like part of the timeline rather than a billboard, so we write several versions of the same idea, test them and let the numbers pick the one that speaks your audience's language.
Seasons in Saudi Arabia and the Gulf
Seasons change everything on X: Ramadan and Eid, Saudi National Day and Founding Day, sporting and entertainment seasons, and sales events, so we build each client a calendar of the seasons that matter to their business and prepare content and campaigns well ahead, because a campaign that starts on the day itself usually arrives late.
When we would not recommend X
If your product depends on visuals and is bought on desire, Snapchat, TikTok and Meta ads are usually a better start, and if you sell to companies, LinkedIn ads may reach decision makers more precisely, and we tell you so frankly after the first call instead of starting a campaign that does not suit you.
Measuring after the click
We install the X Pixel on your site before launch to measure visits, sign-ups and sales, connect it to Google Analytics 4 and compare cost per customer on X with other channels every month, so decisions to continue or scale rest on numbers, and you can start with a free call through the form below to find out whether X suits your business.
How X (Twitter) Ads for Saudi Arabia and the Gulf works, step by step
Clear stages, each with an expected duration and a result you receive before we move on.
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1
Goal and audience
Duration:Week 1We define what you want from X, who the audience is and which conversations to join
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2
Content
Duration:Weeks 1-2We write promoted posts and prepare images and videos in the audience's dialect
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3
Account and tracking
Duration:Week 2We set up the ad account, the X Pixel and conversions
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4
Launch and test
Duration:Month 1We test keywords, topics, audiences and messages on a measured budget
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5
Optimise
Duration:Every monthWe stop what does not deliver, scale what does and compare cost with other channels
A price that fits your work exactly
Every business has its own size and goals, so we price once we understand the job, and you receive a written proposal with the deliverables, timeline and price before any commitment.
Tools and technologies we use
- X Ads Manager
- X Pixel
- X Analytics
- Google Analytics 4
- Google Tag Manager
- Canva
- CapCut
- Looker Studio
What we measure and report
Numbers tied to your revenue rather than to activity, in a clear report every month.
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Cost per result
cost per visit, sign-up or install depending on the objective
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Engagement rate
clicks, replies and reposts compared with impressions
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Video views
how many people watched and how far
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Conversions after the click
what happened on your site or app after the ad, through the X Pixel and Analytics
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Channel comparison
cost per customer on X against Snapchat, TikTok and Meta
Why Servawy?
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01
We write in the audience's voice
a short post on X needs a line that sounds like your audience, not stiff ad copy
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02
We tell you when X is not for you
if another channel fits your business better, we say so before you spend
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03
Measured after the click
we set up the pixel and conversions before launch
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04
Your account stays yours
the ad account and its data are in your name
Frequently asked questions about X (Twitter) Ads for Saudi Arabia and the Gulf
Are X ads the same as Twitter ads?
Yes, Twitter renamed itself X and its ad platform is now X Ads, although many people still search for it as Twitter ads.
When are X ads right for my business?
When your audience follows news, discussions and seasons on X, when you want to be present during a specific event or season, or when you target people interested in tech, sport or business, while products that depend on images and short video may do better starting on Snapchat, TikTok and Instagram.
Which campaign objectives does X offer?
Objectives include reach, video views, website traffic, engagement, followers and app installs, and we choose the one that matches what you actually want to achieve, not the easiest numbers.
How does targeting on X work?
You can target by location, language, gender and device, by keywords people post or engage with, by interests and topics, by audiences similar to the followers of certain accounts, and by your customer and site visitor lists.
Is the in-app boost button enough?
A quick boost widens the reach of one post but does not give full control over objective, targeting and measurement as the ads manager does, so we build campaigns in X Ads Manager with conversion tracking.
What budget should I start with?
It depends on the goal, audience and market, and we propose a test budget once the goal is set, keeping what you pay X separate from our fees.
Do you write in Saudi or Gulf dialect?
Yes, we write in the target market's dialect or in simple standard Arabic depending on your brand, and split campaigns by country when the message differs.
Do you manage our X account and reply to comments?
This service covers ads, we write suggested replies to common questions in ad comments, while account management and daily publishing fall under social media management.