Video ads run from Google Ads and measured in customers, not views
YouTube Ads That Build Demand and Bring Customers
YouTube is not a place to rerun a TV ad, it is where people search, learn and compare before they buy, so we script and prepare video ads for that moment, run them from your own Google Ads account and tie them to sales.
- Reply within one business day
- An initial plan with no commitment
- A team in Egypt serving Egypt and the Gulf
In short
Servawy manages YouTube ads for companies in Egypt and the Gulf through Google Ads: we choose the campaign type for your goal (awareness, views or conversions), script the video with a hook in the first five seconds before the skip button, target by interests, keywords, channels and your own visitor lists, and measure the visits and enquiries that follow a view.
Who is this service for?
This service is built for you if one of these sounds like you:
- Products and services customers need to see working before they are convinced
- Education, training and software companies whose audience looks for tutorials and reviews on YouTube
- Brands building demand in a new market before people start searching for them
- Companies already on Google Ads that want to reach site visitors who did not buy
- Companies with good videos nobody watches outside their current audience
If this sounds familiar…
- You made an expensive video, ran it as an ad and people skipped it after five seconds
- The campaign brings cheap views but nobody visits the site or calls
- You cannot tell whether customers come after seeing the ad
- Your ad shows on channels and videos that have nothing to do with your audience
- You do not know which video campaign type fits your goal
You are in the right place. Here is how we fix it:
What you get
What is actually delivered, written down before we start and tracked every month.
- Campaign strategy the goal (awareness, consideration or conversions) and the matching video campaign type in Google Ads
- A script with a hook up front the problem or the result before the skip button appears, then proof and one clear call to action
- Several cuts of each video a very short one for bumper ads, a longer one for skippable ads and a vertical one for Shorts
- Precise targeting interests, keywords and topics, specific channels and videos, and lists of your site visitors and customers
- Exclusions channels and content that do not suit your brand or audience
- Tracking after the view site visits, conversions and searches for your brand after the campaign
- A monthly report on completed views and their cost, visits and enquiries, and what we test next
YouTube is a search engine before it is entertainment
People open YouTube to learn how to fix something, compare two products or watch a review before buying, which makes it different from fast-scroll platforms: the viewer is often looking for an answer, and an ad that gives part of that answer earns attention, while an ad that interrupts for no reason is skipped at once.
Five seconds before the skip button
On a skippable ad the viewer decides in the first five seconds whether to keep watching, so we write those seconds first: a question they recognise, a result they want or a problem they have right now, then the brand name early so the ad leaves a mark even when skipped, followed by proof, the offer and one clear call to action, and we test several openings for the same video because changing only the first seconds can change the whole result.
Which campaign fits your goal?
| Goal | What we usually use |
|---|---|
| Reach a new audience | Bumper and non-skippable ads for wide reach at a low cost per impression |
| Help people understand and compare your product | Longer skippable ads that explain and persuade, targeted by interests and keywords |
| Visits, enquiries and sales | Video campaigns with a conversion goal and remarketing to site visitors and viewers |
| Reach a young mobile audience | Vertical cuts for YouTube Shorts |
Remarketing: where YouTube often wins
Someone who visited your site and did not get in touch already knows you, and a short video that answers their remaining question or shows a real customer's opinion may be what they need to decide, so we build audience lists from site visitors, channel viewers and customer lists and show each list a message for its stage, and these campaigns usually cost less per customer than targeting a completely cold audience.
Measuring what happens after the view
A view alone means nothing for sales, so we set up conversions in Google Ads and Google Analytics 4 before launch, watch the visits and enquiries that follow a view and the searches for your brand during the campaign, and compare the cost per customer from YouTube with Google Ads and Meta ads, so you know where to put your budget.
Mistakes that burn YouTube budgets
Running a long TV ad as is, holding the brand name until the end, letting the ad show on every channel without exclusions, judging the campaign by cheap views, having no landing page to finish what the video started and running a single version so there is nothing to learn from, all mistakes we avoid in the campaign plan from the start.
How we start
We begin with a call to understand your product, audience and existing videos, then send a written plan with the campaign type, proposed scripts, test budget and what we will measure, so request it through the form below or on WhatsApp.
Who are YouTube ads for?
They suit products and services that need to be seen to be understood, such as real estate, cars, education, apps, restaurants and clinics, brands that have a good short video or can produce one, and campaigns that want to build awareness and then remarket to viewers with search or display ads, while a very small budget with no video usually starts better with Google search ads.
What the service includes
| Stage | What we do |
|---|---|
| Goal and campaign choice | Awareness, consideration or conversions, and the right video campaign type |
| Script and video | A script that lands the message in the first five seconds, with horizontal, vertical and short versions |
| Targeting | Audiences by interest and intent, specific channels and videos, and remarketing to viewers |
| Tracking | Linking the channel to the account, and conversions after views and clicks |
| Optimisation | Replacing weak ads and moving budget to the best ones |
Google explains the video campaign types on its video campaigns page and the ad formats on its video ad formats page, including skippable ads that viewers can skip after five seconds.
What does managing YouTube ads cost?
YouTube ads are run from the same Google Ads account, and according to prices announced in October 2026 paid ads management for a small account ranges from about EGP 1,200 to 10,000 a month in Egypt according to Engaz Media and KF Agency, from about SAR 500 to 4,000 in Saudi Arabia, and Google Ads management in the UAE from about AED 1,500 to 15,000, with details and sources in Google Ads cost in Saudi Arabia and the UAE, and the fee excludes the ad budget and video production.
What sets the price of your plan with us?
The number of campaigns and audiences, whether we produce the video or work with yours, the number of versions and sizes, the number of markets and languages, and whether we also run Google search campaigns, with the quote sent in writing with its items.
What video do you need to start?
You do not need cinematic production, since many successful ads are phone videos of someone from the company explaining the benefit clearly, and what matters is that the brand and message appear in the first five seconds, the sound is clear with captions for people watching muted, and there is a short vertical version for Shorts and a slightly longer one for people who want details, and if you have no video we prepare the script and recommend who can produce it.
Read before you decide
- Google Ads guide: YouTube within the Google ecosystem.
- Social media ads guide: YouTube against the other video platforms.
How the work goes
Clear stages, each with an expected duration and a result you receive before we move on.
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1
Goal and audience
Duration:Week 1We define what you want from YouTube, who should watch and what they should do next
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2
Script and production
Duration:Weeks 1-3We write the script and send a simple shooting plan, or re-edit your existing videos into ad formats
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3
Account and tracking
Duration:Week 2We link your YouTube channel to Google Ads and set up conversions and audience lists
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4
Launch and test
Duration:Month 1We launch several cuts and audiences and watch view rate, clicks and cost per result
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5
Optimise
Duration:Every monthWe pause the weak, scale the strong and write the next round based on what we learned
A price that fits your work exactly
Every business has its own size and goals, so we price once we understand the job, and you receive a written proposal with the deliverables, timeline and price before any commitment.
Tools and technologies we use
- Google Ads
- YouTube Studio
- Google Analytics 4
- Google Tag Manager
- Google Ads Transparency Center
- Looker Studio
- CapCut
- Adobe Premiere Pro
What we measure and report
Numbers tied to your revenue rather than to activity, in a clear report every month.
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View rate
how many people who saw the ad watched it through or most of it
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Cost per view
what you pay for each counted view on skippable ads
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Visits and conversions
who visited, got in touch or bought after watching
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Brand searches
whether searches for your name on Google and YouTube rose during and after the campaign
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Cost per lead
spend divided by the real enquiries the campaign brought
Why Servawy?
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01
Full Google Ads experience
YouTube is part of Google Ads, and we run it with search and remarketing in one plan
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02
Script before camera
we start with what is said in the first five seconds, because good footage cannot save a weak idea
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03
We measure what happens after the view
cheap views are not the goal, the report starts with visits and enquiries
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04
Your account stays yours
the ad account, channel and videos are in your name
Frequently asked questions
How do YouTube ads work?
YouTube ads are created and managed in a Google Ads account: you choose the campaign goal, audience and budget and link a video uploaded to your channel, and YouTube shows the ad before or during videos, in search results, on the home feed or in Shorts depending on the campaign type, and you pay per view, per impression or per result depending on the format.
What types of YouTube ads are there?
The main ones are skippable in-stream ads that can be skipped after 5 seconds, short non-skippable in-stream ads, bumper ads of 6 seconds or less, in-feed video ads in search and the home feed, and vertical Shorts ads.
Do I pay if the viewer skips the ad?
With skippable ads on cost per view you usually pay when someone watches 30 seconds of the ad, or all of it if it is shorter, or when they interact with it, as Google describes it, while bumper and non-skippable ads are usually charged by impressions.
Do I need an expensive professional video?
Not necessarily, many successful YouTube ads are simple productions with a clear idea, what matters more is the hook in the first seconds and a clear offer, and we help with a phone shooting plan or by re-editing what you have.
How are YouTube ads different from Google search ads?
A search ad reaches someone looking for your service now, while YouTube mostly reaches people who have not searched yet, so it builds demand and awareness and works best alongside remarketing to your site visitors, which is why we run both in one plan.
Can I target specific channels or videos?
Yes, you can choose placements on specific channels or videos, or target by keywords, topics and interests, and exclude channels and content that do not suit your brand.
What budget should I start with?
It depends on the goal, the market and the audience size, and we propose a test budget once the goal is set, always keeping what you pay Google separate from our fees.
When will I see results?
View and click numbers show within days, while the effect on brand searches and enquiries usually needs weeks of steady delivery, so we measure it over at least a month.
Do you run the YouTube channel and its content?
This service covers ads, we can help set up the channel and write video titles and descriptions, while a full channel content plan falls under content writing or social media management.
What does managing YouTube ads cost?
They are run from the Google Ads account, and according to prices announced in October 2026 managing a small account ranges from about EGP 1,200 to 10,000 a month in Egypt and SAR 500 to 4,000 in Saudi Arabia, excluding ad spend and video production.